About us
Our team
Rose Wong and Addy Graves, Co-Founders of Cashew
Why we created Cashew
We’ve worked in market research for most of our professional careers. Over time, we noticed everyone around us forgetting that conducting market research meant talking to real humans.
We started paying more attention to who we were sending our surveys to and how we were finding them. We realized that we had been overlooking significant issues with the entire process. Survey experiences were unengaging and unrewarding for respondents, data was full of bots and professional survey takers, and our sample was coming from three to five different panels without us even knowing what those panels were. At the end of the day, this didn't make us feel confident presenting our insights to clients.
Our goal with Cashew is to be mutually beneficial for researchers and participants. We want researchers to be confident about their insights and participants to feel engaged in the surveys they take.
What is Cashew
A best in class mobile app for users to participate in market research studies, and an easy to use self-serve portal to reach Cashew app users.
How Cashew is different
- Quality is our main priority: Our users' identities are willingly verified through their bank and the survey experience is engaging from end to end.
- We pay Cashew users a fair incentive: We've done our research. An everyday person expects at least a few dollars for 5 minutes of their time. And they want it in cash with no hoops to jump through.
- We designed our self-serve research portal based on what we felt was missing: clarity on who and how your survey is shown to participants, budget management, and in-depth targeting to avoid unnecessary surprises in field.